Mann Ki Baat – A Social Revolution on Radio (Paperback) 2017 by BlueKraft Digital Foundation

Mann Ki Baat – A Social Revolution on Radio (Paperback)

The book provides a peek into how one of the most popular leaders of our time approaches an idea like ‘Mann Ki Baat’ and what its historical value may be.

This book entailed a detailed study of the correspondence that comes to the Prime Minister before every ‘Mann Ki Baat’ episode–lakhs of letters, emails, posts on MyGov, inputs on the ‘Narendra Modi Mobile App’ and inputs from various Ministries and MPs. These indicated what the people wanted to hear from the Prime Minister and reiterated his strong personal popularity among the youth.

While preparing this book, a detailed study of every ‘Mann Ki Baat’ transcript was also undertaken. Beyond the themes and the overall narratives of every episode, each transcript is also a treasure trove of knowledge that deserves to be stored for posterity.

Hence, the book offers a definitive transcript of the first 23 episodes. These are useful in analysing the Prime Minister’s monthly addresses in greater detail. The transcripts would be particularly useful for researchers and readers who want to examine the growth of a radio programme that became a movement in itself.

There are interesting anecdotes shared by the members of the Prime Minister’s team and people from AIR to quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided, and how the format was chalked out, among other things.

Testimonials:

“This book is filled with Prime Minister Modi’s enthusiasm for interacting with the people of India, particularly with the youth….I cannot but feel his strong passion for dialogue with his people.”

“The strength of democracy is rooted in its respect for the will of the people. True respect has to be founded on mutual understanding and trust and Prime Minister Modi’s monthly radio broadcast to the nation is a fine example of how such understanding and trust can be nurtured.”

“The disconnect between the man at the helm of affairs and the common man that existed for long has been innovatively bridged by Mann Ki Baat. With various relevant topics of the time and burning issues, the program has not only encouraged people to take cognizance of what is being done but also of what needs to be done. A unique way to give assurance and exhort people to take proactive action! Worth emulating by every head of state!”

“Mann Ki Baat is a great example of how media can be used as a platform for bringing about positive change. Through this new initiative and others, including MyGov.in, that invites the public to participate, Prime Minister Modi has included millions of Indians in a collaborative effort that can improve the efficiency of public service information delivery and accelerate progress.”