-
×
HINDU UNDIVIDED FAMILY (Formation, Management & Taxation), 2020 by by Pawan K. Jain
1 × ₹900.00 -
×
Accounting Standards Made Easy For CA IPCC (Old Syllabus) 2020, By CA. Ravi Kanth Miriyala CA. Sunitanjani Miriyala
1 × ₹440.00 -
×
Technology Laws Decoded, 2017 by N S Nappinai
1 × ₹1,276.00 -
×
Company Law, 2017 by Tejpal Sheth
1 × ₹476.00
Accounting Standards Made Easy For CA IPCC (Old Syllabus) 2020, By CA. Ravi Kanth Miriyala CA. Sunitanjani Miriyala 
Technology Laws Decoded, 2017 by N S Nappinai 
-20%
MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
Original price was: ₹295.00.₹236.00Current price is: ₹236.00.
MARKETING MANAGEMENT (University Edition)
Unit I: Introduction
Chapter 1Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Marketing Mix
Unit II: Understanding Marketing Environment
Chapter 3Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Consumer Behaviour
Unit III: Market Segmentation and Positioning
Chapter 5Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Positioning
Unit IV: Product
Chapter 7Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Product and Product Development
Unit V: Price
Chapter 9Â Â Â Â Â Â Price
Unit VI: Distribution
Chapter 10Â Â Â Â Distribution
Chapter 11Â Â Â Â Logistics and Transportation
Unit VII: Promotion
Chapter 12Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Personal Selling and Sales Promotion
SUMMARY
UNIT I: INTRODUCTION
Chapter 1Â Â Â Â Â Â Â Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Mix
UNIT II: UNDERSTANDING MARKETING ENVIRONMENT
Chapter 3Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer Behaviour
UNIT III: MARKET SEGMENTATION AND POSITIONING
Chapter 5Â Â Â Â Â Â Â Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Â Â Â Â Â Â Â Positioning
UNIT IV: PRODUCT
Chapter 7Â Â Â Â Â Â Â Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Â Â Â Â Â Â Â Product and Product Development
UNIT V: PRICE
Chapter 9Â Â Â Â Â Â Â Â Â Â Â Â Â Price
UNIT VI: PLACE
Chapter 10Â Â Â Â Â Â Â Â Â Â Â Distribution
Chapter 11Â Â Â Â Â Â Â Â Â Â Â Logistics and Transportation
UNIT VII: PROMOTION
Chapter 12Â Â Â Â Â Â Â Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Â Â Â Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Â Â Â Â Â Â Â Personal Selling and Sales Promotion
| Edition | 1st Edition 2017 |
|---|---|
| ISBN | 9789351395157 |
| Publisher | Bharat Law House |
Be the first to review “MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH”
Related products
-20%
-20%
Original price was: ₹375.00.₹300.00Current price is: ₹300.00.
-20%
Original price was: ₹1,275.00.₹1,020.00Current price is: ₹1,020.00.
-20%
Simplified Approach to Corporate Tax Planning and Management 2018 by Dr Ravi Gupta & Dr Girish Ahuja
Original price was: ₹925.00.₹740.00Current price is: ₹740.00.
-20%
Original price was: ₹350.00.₹280.00Current price is: ₹280.00.
-20%
Original price was: ₹950.00.₹760.00Current price is: ₹760.00.
-20%
Original price was: ₹625.00.₹500.00Current price is: ₹500.00.
Reviews
There are no reviews yet.