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GST (Goods & Services Tax) 2018 By CA. Kashish Gupta 
Direct Taxes Manual (Set of 3 Volumes) 2018 by Taxmann 
Corporate Laws (ODISHA) CBCS (Choice Based Credit System) 2017 by Anil Kumar 
Handbook to INCOME TAX RULES, 2022 by Madhusudan Agarwal 
COMPANIES ACT, 2013 with RULES, 2020 by Bharat's 
BUSINESS ORGANISATION & MANAGEMENT (University Edition) 2017 by SHILPA AHUJA 
-20%
MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
Original price was: ₹295.00.₹236.00Current price is: ₹236.00.
MARKETING MANAGEMENT (University Edition)
Unit I: Introduction
Chapter 1Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Marketing Mix
Unit II: Understanding Marketing Environment
Chapter 3Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Consumer Behaviour
Unit III: Market Segmentation and Positioning
Chapter 5Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Positioning
Unit IV: Product
Chapter 7Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Product and Product Development
Unit V: Price
Chapter 9Â Â Â Â Â Â Price
Unit VI: Distribution
Chapter 10Â Â Â Â Distribution
Chapter 11Â Â Â Â Logistics and Transportation
Unit VII: Promotion
Chapter 12Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Personal Selling and Sales Promotion
SUMMARY
UNIT I: INTRODUCTION
Chapter 1Â Â Â Â Â Â Â Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Mix
UNIT II: UNDERSTANDING MARKETING ENVIRONMENT
Chapter 3Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer Behaviour
UNIT III: MARKET SEGMENTATION AND POSITIONING
Chapter 5Â Â Â Â Â Â Â Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Â Â Â Â Â Â Â Positioning
UNIT IV: PRODUCT
Chapter 7Â Â Â Â Â Â Â Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Â Â Â Â Â Â Â Product and Product Development
UNIT V: PRICE
Chapter 9Â Â Â Â Â Â Â Â Â Â Â Â Â Price
UNIT VI: PLACE
Chapter 10Â Â Â Â Â Â Â Â Â Â Â Distribution
Chapter 11Â Â Â Â Â Â Â Â Â Â Â Logistics and Transportation
UNIT VII: PROMOTION
Chapter 12Â Â Â Â Â Â Â Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Â Â Â Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Â Â Â Â Â Â Â Personal Selling and Sales Promotion
| Edition | 1st Edition 2017 |
|---|---|
| ISBN | 9789351395157 |
| Publisher | Bharat Law House |
Be the first to review “MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH”
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