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Simplified Approach to Corporate Tax Planning and Management 2018 by Dr Ravi Gupta & Dr Girish Ahuja
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GST READY RECKONER, 2017 by CA. KESHAV R GARG
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Yearly Tax Digest & Referencer ( Set of 2 volumes) 2018 by taxmann
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Basic Corporate Accounting (B.com) Choice based Credit System(CBCS) 2017 by K.M Bansal
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Simplified Approach to Corporate Tax Planning and Management 2018 by Dr Ravi Gupta & Dr Girish Ahuja 
Yearly Tax Digest & Referencer ( Set of 2 volumes) 2018 by taxmann 
Aayakar Kaise Bachaye (As amended by the Finance Act, 2017) by Ram Kumar Gupta and Sunil Kumar Gupta 
Students Guide to Income Tax (Including Service Tax / VAT / Excise Duty / Customs Duty / CST) 2017 by Monica Singhania Vinod K Singhania 
Basic Corporate Accounting (B.com) Choice based Credit System(CBCS) 2017 by K.M Bansal 
-20%
MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
Original price was: ₹295.00.₹236.00Current price is: ₹236.00.
MARKETING MANAGEMENT (University Edition)
Unit I: Introduction
Chapter 1Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Marketing Mix
Unit II: Understanding Marketing Environment
Chapter 3Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Consumer Behaviour
Unit III: Market Segmentation and Positioning
Chapter 5Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Positioning
Unit IV: Product
Chapter 7Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Product and Product Development
Unit V: Price
Chapter 9Â Â Â Â Â Â Price
Unit VI: Distribution
Chapter 10Â Â Â Â Distribution
Chapter 11Â Â Â Â Logistics and Transportation
Unit VII: Promotion
Chapter 12Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Personal Selling and Sales Promotion
SUMMARY
UNIT I: INTRODUCTION
Chapter 1Â Â Â Â Â Â Â Â Â Â Â Â Â Introduction to Marketing Management
Chapter 2Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Mix
UNIT II: UNDERSTANDING MARKETING ENVIRONMENT
Chapter 3Â Â Â Â Â Â Â Â Â Â Â Â Â Marketing Environment
Chapter 4Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer Behaviour
UNIT III: MARKET SEGMENTATION AND POSITIONING
Chapter 5Â Â Â Â Â Â Â Â Â Â Â Â Â Market Segmentation
Chapter 6Â Â Â Â Â Â Â Â Â Â Â Â Â Positioning
UNIT IV: PRODUCT
Chapter 7Â Â Â Â Â Â Â Â Â Â Â Â Â Product
Chapter 8Â Â Â Â Â Â Â Â Â Â Â Â Â Product and Product Development
UNIT V: PRICE
Chapter 9Â Â Â Â Â Â Â Â Â Â Â Â Â Price
UNIT VI: PLACE
Chapter 10Â Â Â Â Â Â Â Â Â Â Â Distribution
Chapter 11Â Â Â Â Â Â Â Â Â Â Â Logistics and Transportation
UNIT VII: PROMOTION
Chapter 12Â Â Â Â Â Â Â Â Â Â Â Promotion and Integrated Marketing Communication
Chapter 13Â Â Â Â Â Â Â Â Â Â Â Advertising and Public Relations
Chapter 14Â Â Â Â Â Â Â Â Â Â Â Personal Selling and Sales Promotion
| Edition | 1st Edition 2017 |
|---|---|
| ISBN | 9789351395157 |
| Publisher | Bharat Law House |
Be the first to review “MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH”
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