MARKETING MANAGEMENT (University Edition)

Unit I: Introduction

Chapter 1       Introduction to Marketing Management

Chapter 2       Marketing Mix

Unit II: Understanding Marketing Environment

Chapter 3       Marketing Environment

Chapter 4       Consumer Behaviour

Unit III: Market Segmentation and Positioning

Chapter 5       Market Segmentation

Chapter 6       Positioning

Unit IV: Product

Chapter 7       Product

Chapter 8       Product and Product Development

Unit V: Price

Chapter 9       Price

Unit VI: Distribution

Chapter 10     Distribution

Chapter 11     Logistics and Transportation

Unit VII: Promotion

Chapter 12     Promotion and Integrated Marketing Communication

Chapter 13     Advertising and Public Relations

Chapter 14     Personal Selling and Sales Promotion

SUMMARY

UNIT I: INTRODUCTION

Chapter 1             Introduction to Marketing Management

Chapter 2             Marketing Mix

UNIT II: UNDERSTANDING MARKETING ENVIRONMENT

Chapter 3             Marketing Environment

Chapter 4             Consumer Behaviour

UNIT III: MARKET SEGMENTATION AND POSITIONING

Chapter 5             Market Segmentation

Chapter 6             Positioning

UNIT IV: PRODUCT

Chapter 7             Product

Chapter 8             Product and Product Development

UNIT V: PRICE

Chapter 9             Price

UNIT VI: PLACE

Chapter 10           Distribution

Chapter 11           Logistics and Transportation

UNIT VII: PROMOTION

Chapter 12           Promotion and Integrated Marketing Communication

Chapter 13           Advertising and Public Relations

Chapter 14           Personal Selling and Sales Promotion